Hyundai Logo Redesign
2026 · Brand Identity / Motion Design
Direction · Design · Animation
Self-Initiated Project
A personal redesign exploring how Hyundai’s long-standing identity could evolve alongside its contemporary vehicle design. The project preserves the recognizable structure of the original mark while introducing a sharper, more precise visual language.
Concept
Rather than replacing the familiar identity, the redesign began by identifying what makes the Hyundai mark recognizable: the oval frame, slanted H, and surrounding negative space. Early explorations gradually refined these elements while preserving the overall silhouette.
Design Direction
Inspired by the angular lines and precise geometry found across Hyundai’s recent vehicle designs, the curved forms of the original mark were refined into a sharper structure. The oval was also adjusted to create a more unified relationship with the redesigned H.
Familiarity in Motion
The animation overlays the redesigned geometry onto the original mark, revealing how closely the two structures remain connected. Rather than presenting a complete replacement, the transition emphasizes the redesign as an evolution of a familiar identity.
© 2026 All rights reserved
