Onitsuka Tiger
2026 · Logo Animation
Direction · Design · Animation
A 7-second logo animation that reinterprets Onitsuka Tiger’s athletic heritage through motion. Dynamic lines, speed, and layered effects connect the brand’s running roots with its contemporary identity.
Concept
Running and marathon culture became the foundation of the motion language. Stroke serves as the primary visual element, while echo and glow translate speed and energy into a graphic system.
Motion Direction
Lines accelerate, bend, overlap, and leave trails as they move through the frame. Camera movement and motion blur amplify the sense of speed before the lines resolve into the final logo.
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